Banking is done differently at first direct. We're the bank that makes banking feel more human and personal. The bank that makes banking work around you. Online, on the phone, on your smartphone, first thing in the morning, last thing at night - we're here 24/7, 365, to make banking easier.
And more enjoyable. Oh yes. Banking doesn't have to be tedious. The way we do things wins award after award. Real people in UK-based call centres, easy Online Banking, straightforward, great value products. We apply an uncommonly good sense to everything we do. We understand that banking isn't the be all and end all to you, but it is to us. We're geekily obsessed with offering outstanding banking services. Finding better ways to do things delights us. And this infectious spirit rubs off on our customers.