After almost a decade of partnership with Northern Ballet, first direct bank has announced it’s increasing its commitment and becoming National Stage & Screen Sponsor, supporting the company as it brings its world-class productions to a wider, more diverse audience.
Northern Ballet has also announced that Cathy Marston’s Victoria will be screened in cinemas on 25 June 2019 following the ballet’s world première tour.
It will follow this up with a live performance of David Nixon OBE’s Dracula – streamed direct to cinemas from Leeds Playhouse on Halloween. Both productions will be available to view in over 300 cinemas throughout the UK.
Joe Gordon, Head of first direct , said: “This is a really exciting evolution for our innovative partnership with the Northern Ballet as it showcases its amazing programme on this this new digital platform. From one Leeds-based group to another we’re proud to be able to support local arts in this way, particularly as its pioneering values align so closely with our own.”